Have you ever heard of agritourism? What exactly does it mean? Agritourism is where agriculture and tourism meet to provide you with an amazing educational experience. Whether it is a tour of a farm or ranch, a festival or a cheese-making class. Farmers, ranchers and wineries turn their land into a destination and open their doors to the public in order to teach more about what they do.

Agritourism is becoming an increasingly popular industry, in almost every country. It offers a unique experience and there are tons of unique activities waiting to be explored.

Some farmers turn their working farms into agritourism destinations to help educate and introduce the public into farming, while others do it as a way to supplement income in the off-season. So if you’re heading out on a vacation or long weekend soon, be sure to scope out agritourism destinations in the area.

What fun activities can visitors do on a farm or ranch?

Visiting a farm, ranch or winery offers wonderful, unique experiences. Picking your own peaches or apples in a beautiful orchard, roping a calf or stomping grapes are just a few of the fun and fabulous activities waiting for you.

Why is Agritourism growing so fast?

People want a new experience – an escape from the stress of traffic jams, office cubicles and carpooling! Parents want their children to know how food is grown and that milk actually comes from a cow – not a carton! Families enjoy a drive to the country and spending the day together, especially in these times.

What is the emotional appeal of Agritourism?

Most of us have a farm somewhere on our family tree. Maybe our parents were raised on a farm, or we have fond memories of spending summers on our grandparents’ farms. Agritourism rekindles the positive emotions from these family visits.

What are the travel trends that support the growth of Agritourism?
  • Tourists are increasingly travelling by cars.
  • Tourists are taking shorter trips & planning at the last minute.
  • Travellers are looking for new experiences as part of their trips.
  • Families want to strengthen their relationships by being together.
Why do farmers participate in Agritourism?

Today, most family farms face serious economic challenges from foreign competition and large, corporate farms. Their earnings on commodities and livestock may not even cover production costs. But farmers who sell directly to the public – through fruit stands and farm country stores – and also add special activities for visitors, find they can continue farming and make a profit. Agritourism is actually saving thousands of small farms from extinction.

Source: www.farmflavor.com/at-home/agritourism/www.eckertagrimarketing.com/eckert-agritourism-what-is-agritourism.php

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